On the GK Comarch websites, both we and our partners use cookie files and targeting. Cookie files (a.k.a. "cookies") are small text files sent to your browser by the site you visit at any given time. They are used for analytical and statistical purposes as well as to ensure the proper functioning of the site. Additionally, they are used to tailor marketing content to the interests of users visiting our sites.
As we respect your privacy, we ask for your consent to use these technologies. You can consent to cookies by clicking "Accept all". If you want to personalize your choices, click "Settings." You can withdraw your previous consent or change your preferences at any time by clicking the "Settings" button.
Using cookies for the purposes indicated above is related to the processing of your personal data. The administrator of your data is Comarch SA. In some cases, our partners may also be the administrators of your data.
For more information on how we and our partners use cookies and process your personal data, please see our Data Processing Notice and Cookie Policy.
En 2023, les programmes de fidélité ont tendance à saturer. Entre les grandes marques qui abandonnent (puis réactivent) leur programme, les consommateurs qui possèdent de moins en moins de cartes de fidélité, la disparition des programmes de fidélité centrés uniquement sur le transactionnel...
Nous pouvons légitimement nous poser les questions suivantes : est-ce que cette manière d'engager ses clients n’est pas devenue obsolète ? Le consommateur d’aujourd’hui a-t-il vraiment envie de faire partie d’un programme de fidélité ?
Découvrez la synthèse des échanges de la matinale Comarch x Marketing1by1 qui s'est tenue en décembre dernier.